Pillow Guide

Pillow Guide

Pick the perfect pillows! Use our simple guide to help you find the Cuddledown pillows that are just right for your customers, clients and guests.

These three simple steps will help you to select pillows that fit your needs.

Step 1. Choose a preferred firmness level

From the chart below, choose from one of four firmness levels. Our most popular firmness level is Medium.


For stomach sleepers - extra soft to allow the head to sink to just the right level.


For back and side sleepers who want a softer pillow to cushion the head.

Medium & Overfilled

For back and side sleepers who want more support for the head and neck.

Step 2. Choose a fill – down or synthetic

Our goose and duck down comes in a range of fill power far exceeding that of our competitors (higher fill power means more loft and better quality). We carefully wash our down four times and de-dust it to be hypoallergenic.

Our down/feather blend pillows are ideal for the person seeking a traditional feather pillow with a firmer texture. We also offer hypoallergenic synthetic pillows filled with premium synthetic that lofts and clusters like natural down.

Step 3. Choose the fabric

All of our pillow fabrics are double-stitched, and downproof - guaranteed not to leak fill.

Cuddledown’s pillows are tested for harmful substances and certified safe to the STANDARD 100 by OEKO-TEX®.

Cuddledown takes pride in having been certified to the Responsible Down Standard (RDS) by Control Union, reflecting their longstanding commitment to the responsible sourcing of their down.

    Shop Pillows